Going viral against rape – Soul City Institute
Filmed in South Africa, by Soul City Institute, this film was published as an RHM Journal video submission
Using popular culture for social change: Soul City videos and a mobile clip for adolescents in South Africa
Harriet Perlman, Shereen Usdin, Jenny Button
This 45-second made-for-mobile clip was developed by Soul City Institute as part of a response to violence against women and rape in South Africa in general, but also as a focused response to a specific incident. The incident in question involved the filming on mobile phone and subsequent release on the internet of a group of teenagers raping a girl with learning disabilities. The ‘film’ went viral on social media in South Africa. Soul City Institute created “Going Viral Against Rape”, which depicts a scenario of a number of school boys watching a girl being raped on one of their mobile phones. In the end, one of the boys watching realises that the girl being raped is his sister. The mobile movie was posted on You Tube and the Soul City Institute facebook page, as well as on Praekelt Foundation’s Young Africa Live platform. This platform has approximately 1. 3 million dedicated users. Within three weeks the mobile clip had received at least 5,000 primary views. Soul City Institute received comments from a range of stakeholders and also unsolicited feedback from individuals in civil society supporting the messaging.